The Macrorrueda of Procolombia; A summit business meeting for Colombia


The Macrorrueda of Procolombia; A summit business meeting for Colombia


The 70th edition of the Macrorrueda of ProColombia reached peaks with the meeting of 60 countries in Bogota to participate in this annual event.


What is the Macrorrueda of Procolombia?

Procolombia connects and accompanies Colombian exporters and global buyers with one goal in mind: facilitating international trade. Transparency and traceability are the key words of this global event. Following the Commercial Agreement with the European Union, producer and buyer companies between Colombia and Europe enjoy preferential access to international markets in a safe and interactive way.






What is the initiative of this summit?

This event helped to establish and create new links and lasting relationships between Colombian producers and European buyers. It is through workshops, business meetings and market analysis that the two parties meet to create a flexible and pleasant work environment. In this Macrorrueda, one of the topics discussed was sustainable development and the fact that more and more producers are concerned about improving the quality of life of their communities.



“This is an opportunity for the companies to internationalize and exhibit to the world the added value of their exportable offer and to diversify their markets,

said Felipe Jaramillo, president of Procolombia.


The implication of POP fresh

POP fresh participated in the event to meet the best fruit producers such as pineapple, mango, passion fruit, papaya, but also seafood such as lobster and shrimp.

And this in respect of ethical and fair trade for producers, POP fresh is committed to supporting the creation of relationships of trust, transparency and sustainability. Buyers access to quality resources at first hand and advantageous pricing conditions.

The language barrier is no longer a problem, POP fresh is involved and facilitates exchanges latin america and Europe. Guarantee our producers security regarding the lack of knowledge, or tools, related to exporting. We accompany them to avoid harmful intermediates and to offer them the “fair-trade ” label.





We warmly thank ProColombia for the invitation and look forward to next year to repeat this incredible experience.



By Yulia Arellano

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