Pop fresh flavour catalyst, transparency, and traceability
From the interaction of man with the domestication of plants is born contemporary agriculture, which is art and science at the same time; Art for its majestic expression of nutritive creation and science for the application of techniques to convert primary elements, soil, water, plant, and sun, into life and food.
When art is in nature
From this fruitful union, the cornfields bloom and are painted yellow, the pineapples with their exquisite aroma are crowned, the fine and creamy avocados form a constellation of flavours, the cape golden berries like a golden pearl in their stored boxes, the juicy and refreshing watermelons and melons with contrasting colours, the limes and lemons two sour and tender halves, of secret symmetry are.
Every step, every advance, every sacrifice made by a farmer is reflected in the fruits and vegetables that enrich our table, this is the technique, like a brush in Picasso’s hand, delighting the canvas with the colours of his palette, nature wonders us with its finest colours when painting each fruit, each legume.
The inexplicable of the creation is the particular taste that harmonizes perfectly with the taste that blesses it… this is the art, that’s why today POP fresh pays homage to the farmers, the artists, who he sees as an example in the perfection of his work.
Observation, abnegation, dedication, daring, technique, illusions, faith and the desire to give the best of themselves in each work is what makes them unique in the symbiosis of art and technique.
Our new signature
Thus, Art is tasty, is the invitation to enjoy this signature that seeks to re-establish these man-nature links from the multitude of happy and brilliant colours
Thus, Art is tasty, is the invitation to enjoy this signature that seeks to re-establish these man-nature links from the multitude of happy and brilliant colours, of the diverse forms, and the explosion of flavours, that tropical fruits and vegetables have.
We have dedicated ourselves to selecting the finest quality products that enjoy the dedication and commitment of each farmer in different parts of the planet.
Our task is to appreciate and catalyze the most delightful products of the field to bring them to your homes.
We are working for…
Soon, through our solution you will be able to access the fresh marketplace of exotic fruits and vegetables, where you will find diverse products of sustainable origin which we count on continuously, without seasonal interruptions typical of other geographies, since our farmers are mostly located in tropical areas. In this way we guarantee the availability for a large part of the year, with the certainty of contributing to the benefit of health as they are organic foods, in the same way we encourage fair trade which we have established as a banner since the beginning of our activities.
It is our aim to acquire the fruits and vegetables from the primary producer eliminating the intermediation that increases the prices to the consumer and reduces the profits of the harvesting families.
We are convinced that online markets facilitate purchasing activities and contribute to the care of the environment
We are convinced that online markets facilitate purchasing activities and contribute to the care of the environment, by knowing precisely where the products come from.
It is worth noting that the selected farmers – small and medium sized – combine ancestral techniques with low impact machines to the soil, in most cases using seeds harvested and saved from their crops; we could say that these agricultural areas are like personal museums where continuous improvement is sought, preserving the land.
Furthermore, as they are small family agricultural units, they can be cared for in the most appropriate way. On our part we contribute fair prices, adding value with this launch that we have called “Art is tasty“, because we consider that each single product picked, is the fruit of the efforts of a committed farmer, it is a unique work, without duplication.
While waiting for this promising solution, contact us to get in touch with our ARTisans, fruit, and vegetable producers.
Co-written with Rossy Armenta