Increase your margins by 20% by avoiding as many intermediaries as possible.
We link all these benefits for you while enjoying transparency on each of your transactions.
The beginning of this beautiful adventure
My name is José, Founder of POP Fresh. Realizing the length of supply chains for fresh products and the importance of benefiting our society, I embarked on this adventure to bring a new solution.
Today, POP fresh…The fresh marketplace is the fruit of our desire and commitment to reduce this circuit and make this type of trade more equitable.
Come and live this beautiful adventure with us…
Jose L. Tello( Figs and avocats farmer. Peru )
POP fresh is an innovative, friendly and socially responsible initiative for small farmers who intend to grow and professionalize their agricultural business. As a small farmer, we have often the prejudice that the opportunity to export is for big producers, nevertheless, with POP fresh we have the opportunity to tie relationships and doing business with retailers that will be able to be satisfied with our quality and volumes of production. It’s a very useful tool, where we can always count on the support of POP fresh to meet our goals.
The major contribution for farmers is the possibility to offer their products to bigger markets with high standards of quality, which in turn will allow us to know from firsthand what are the requirements and trends of these markets. On the other hand, distributors will be able to know directly from where and from who is coming to the products they are buying. The direct communication between these two actors will allow a successful and sustainable development over time.
Consumers will know that the supply chain is more direct than the traditional one, which results in greater benefits for farmers, who make efforts for many months to offer a fruit with highest quality.
Alric Nicol( CEO - Popsell )
Pop Fresh is a relevant iniative at time when new relationships are developing between consumers and distributors, and therefore necessarily with professionals. Bring better relationships (re-humanize) between professionals and distributors, restore meaning and benevolence to respect the deadlines of our planet.
This will give producers a better relationship with distributors, more exchanges, understanding of the harvest process, and know how to do their job (conditions, weather, equipments, transports, etc…). POP fresh offers them to make this relationships between them more human by more exchanges and encounters.
I find very interesting to be able to have a label as a consumer, on this kind of product that makes possible to understand that the distributor follows the chain of production until the end and that we can see the photograph of the professionals. Highlight them in stores.
Samuel Tapin( Director Blanchemaille By Euratechnologies )
Pop Fresh is perfectly in line with the current trend of empowering economic players. It is at the crossroads of sustainable development, fair trade and digital commerce.
For professionals in the distribution of fruits and vegetales, one of the advantages of using POP fresh is to be able to sourcing products out of the conventional supply circuits. However, they remain in a safe environment thanks to the work of POP fresh teams (Selection of producers, products traceability, transaction monitoring…).
For its part, the consumer is also winning because it is able to find a greater diversity of quality products. He also gives meaning to his purchases, knowing that redistribution of value is more equitable.